Analyst: Ordinary users have no reason to buy Apple iPhone 12 Pro
Apple officially released the iPhone 12 series last week, and the first pre-orders have officially started on Friday night. As expected before the sale, the iPhone 12 was very popular once it was released. Currently, the official website’s delivery time has been scheduled for 2-3 weeks.
As the successor to the iPhone 11, the iPhone 12 not only uses the top OLED screen, but also adds 5G functions, which is a significant improvement compared to the previous generation; while the iPhone 12 Pro series focuses on the improvement of image functions, and the price is cheaper; The iPhone 12 mini is the world’s thinnest and lightest 5G small screen flagship. It maintains the starting price of the previous generation. It can be said that this year’s iPhone product line gives consumers the largest choice in history.
However, the foreign media CNBC quoted the opinion of Deutsche Bank analysts and expected that Apple could not raise the impulse of consumers to buy the iPhone 12 Pro series because the gap between the two (Pro series and non-Pro series) is smaller.
The image function of iPhone 12 Pro is the strongest in history. 12 Pro Max is equipped with Sensor Shift technology. The telephoto lens supports up to 2.5x zoom. It also has a LiDAR sensor supplemented by shooting and AR.
Analysts said, “Looking at all the features of the iPhone 12 series, the advantage of the iPhone 12 Pro is only the camera module-although they are excellent, the obvious gap between the iPhone 12 and the iPhone 12 Pro is only in the camera.”
The iPhone 12 is priced at US$799 (6299 yuan). Compared with the iPhone 12 Pro series starting at US$999 (8499 yuan), consumers are obviously more willing to buy the former.
According to UBS’s forecast, the Pro series will only account for about 1/4 of the total shipments next year, while the iPhone 12 and iPhone 12 mini will account for about 38% of the total shipments.