Facebook has begun testing its audio social product “Live Audio Rooms” in Taiwan, China. This is part of the company’s expansion of its audio services, and in the future Facebook audio services will also launch podcast hosting and authoring tools.
Last month, Facebook announced a comprehensive update of a series of audio services, among which Live Audio Room is a social chat application similar to Clubhouse that allows users to participate in group voice conversations. Over time, Facebook will expand the scope of Live Audio Room testing, and finally launch this service in Facebook and Messenger apps this summer.
Initially, Facebook limited the scope of the test to a few public figures. Facebook also plans to introduce Live Audio Room into Facebook Groups. Currently, Facebook is integrating its “Stars” function (virtual currency) into the Live Audio Room, allowing fans to purchase tokens to support their favorites, just as they did on the live streaming platform Twitch.
In the past, Facebook has also quickly launched new products similar to competitors, such as Instagram Stories similar to Snap, and Reels similar to TikTok. Last year, due to the impact of the epidemic, major events and gatherings were cancelled, and people searched for new social channels online, and Clubhouse quickly became popular.
Clubhouse is a voice chat application that uses an “invitation to use” model. Driven by some celebrities, including Tesla CEO Musk, Clubhouse usage has soared. App Annie data shows that from February 1 to 16 this year, the global downloads of this app increased from 3.5 million to 8.1 million.
In addition to Facebook, Twitter also recently launched a voice chat function “Spaces”.