On the evening of May 20th, Beijing time, it was reported that Google announced today that it will open Google’s first physical retail store “Google Store” in New York City.
Google said that the physical retail store is located in Chelse, New York City, and will be a place for customers to experience Google hardware and services. This is also the first physical retail store opened by Google so far, which will open to the public this summer.
In the Google Store, customers can browse and purchase a variety of products made by Google, from Pixel phones to Nest products, from Fitbit devices to Pixelbooks, etc. Of course, consumers can also shop in Google’s online store (Google Store.com) and then pick up the goods in the Google Store.
In addition, the Google Store also has experts to help users solve problems, repair broken screens, or help with installation, etc.
As for why it chose New York, Google said: “Google Store will become part of our urban park in the Chelsea neighborhood, home to our more than 11,000 Google employees in New York. Google has been operating in New York for 20 years, and we believe that, This retail store is a natural extension of our long-term commitment to the city.”
In contrast, Apple has opened hundreds of retail stores around the world. Analysts predict that the number of Apple’s global retail stores is expected to exceed 600 in 2023.