Samsung wins the championship in global smartphone shipments in Q1 2021 « Naijatechnews

Samsung wins the championship in global smartphone shipments in Q1 2021


Research firm Strategy Analytics today announced the global smartphone shipment report for the first quarter of 2021. At the same time, a research report on OPPO was released. The report shows that Samsung won the first place in Q1 shipments in 2021, with Apple and Xiaomi ranking second and third , followed by OPPO and vivo. Overall, global smartphone shipments reached a new high this quarter.


Samsung wins the championship in global smartphone shipments in Q1 2021
Samsung S21

Strategy Analytics stated that OPPO ranked second in Asia Pacific (APAC) shipments and fourth in Western Europe (WE). At the same time, the brand’s shipments in Africa + Middle East, Central and Eastern Europe, and Latin America have all squeezed into the top ten. OPPO’s mobile phone shipments in the quarter increased 69% year-on-year.

OPPO is currently in a period of significant growth. The main drivers behind the growth include:

  • OPPO benefited from the strong recovery of the domestic mobile phone market and Huawei’s strategic retreat. With the strengthening of the 5G product portfolio and the expansion of online business, OPPO’s share of the domestic market has increased significantly.

  • OPPO is accelerating its overseas expansion. It has successfully entered the post-paid market of major Western European operators. At the same time, OPPO also accelerated the expansion of new markets, entering Chile, Colombia and Uzbekistan.

  • OPPO is increasing long-term investment. For example, OPPO established the first overseas 5G technology laboratory in India to accelerate the local 5G penetration rate. OPPO is also building a factory in Turkey to prepare its products for export to Europe.

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