Counterpoint: Global average selling price of smartphones rose 10% in the second quarter of this year

10% of the overall growth rate in the average average sales price in the second quarter of 2020. However, Latin America is the only country where average sales prices have fallen 5% year-on-year. Although the new crown has had an impact on the entire market, the high-end segment has not fallen sharply. Compared with the overall market decline, it only faces a year-on-year decline of 8%.

Counterpoint said that Apple had the largest growth, with shipments increasing by 3% year-on-year and iPhone revenue by 2% year-on-year. In addition, 5G shipments have contributed to the growth of ASP. As of the second quarter, overall shipments of 5G equipment accounted for 10% of the total, but accounted for 20% of revenue. This is because many 5G phones sold well in the second quarter. It is said that increasing demand for education, work, games, and entertainment is also a factor in users’ preference for high-end mobile phones.

The report mentioned that China is the largest contributor to 5G mobile phones. 72% of shipments come from China, most of which come from Huawei. Its average selling price in the second quarter of 2020 increased by about 13% year-on-year, ranking first.

However, due to the prolonged closing time, the closure of offline stores, the less attractiveness, and the caution of middle and low-class people, the performance of entry-level equipment is relatively weak. In summary, the demand for 5G high-end mobile phones has increased the overall average selling price in the global market.

DOWNLOAD Our Mobile App


If you think this post can be helpful to somebody else, please share it on Twitter, Facebook or Whatsapp it to friends. There are buttons below for this (easy to use too)! Join Over 5,000 + Readers. Get a free daily update via Email HERE

 

YOU MAY LIKE


DROP A COMMENT