Counterpoint: Global average selling price of smartphones rose 10% in the second quarter of this year
10% of the overall growth rate in the average average sales price in the second quarter of 2020. However, Latin America is the only country where average sales prices have fallen 5% year-on-year. Although the new crown has had an impact on the entire market, the high-end segment has not fallen sharply. Compared with the overall market decline, it only faces a year-on-year decline of 8%.
Counterpoint said that Apple had the largest growth, with shipments increasing by 3% year-on-year and iPhone revenue by 2% year-on-year. In addition, 5G shipments have contributed to the growth of ASP. As of the second quarter, overall shipments of 5G equipment accounted for 10% of the total, but accounted for 20% of revenue. This is because many 5G phones sold well in the second quarter. It is said that increasing demand for education, work, games, and entertainment is also a factor in users’ preference for high-end mobile phones.
The report mentioned that China is the largest contributor to 5G mobile phones. 72% of shipments come from China, most of which come from Huawei. Its average selling price in the second quarter of 2020 increased by about 13% year-on-year, ranking first.
However, due to the prolonged closing time, the closure of offline stores, the less attractiveness, and the caution of middle and low-class people, the performance of entry-level equipment is relatively weak. In summary, the demand for 5G high-end mobile phones has increased the overall average selling price in the global market.
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