According to reports, Facebook will promote a veteran from product and data executives to serve as chief marketing officer , and will manage user growth and marketing activities by the same person.
Alex Schultz, who has played for Facebook since 2007, has been an important growth and analytics executive for the company. He will succeed Antonio Lucio, who left last month. Served as the chief marketing officer of Facebook. In addition, Schultz will continue to engage in data analysis.
Schultz is a member of Facebook’s important growth team, responsible for adding users to the company and expanding into new markets. His department is also responsible for compiling quarterly reports for Facebook to let the outside world know what measures they have taken to combat hate speech and other negative content.
He was also entrusted with important tasks to take charge of some of the most important projects of the company’s CEO Mark Zuckerberg, such as analyzing whether the success of Instagram in 2017 would eat into Facebook’s business.
Schultz is not a traditional chief marketing officer candidate. He was previously mainly engaged in online direct response advertising and user growth projects, but this appointment shows that Facebook may use more data analysis methods to promote its own products. The company’s user growth team has developed a culture of paying close attention to product test results to improve interaction and user retention time. They will also investigate and understand the potential threats of other applications and develop corresponding measures to ensure Facebook’s dominance.
“I grew up in the online marketing industry. I also believe in its economic potential. I believe it can bring people more personalized, relevant, and less intrusive ads. I also believe it can provide more free products and serve everyone. “Schultz wrote on his Facebook profile on Tuesday.
Schultz will continue to report to Facebook’s senior vice president of growth Javier Olivan (Javier Olivan) and will work closely with chief product officer Chris Cox.
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