NTN News, September 26, According to The Information report, Facebook is now actively seeking a solution to make its Messenger application the default messaging application on the iPhone.
As changes in iOS 14 allow users to choose to set default email and browser apps, Facebook believes that there are now more convincing reasons to demonstrate similar changes in messaging apps. Last year, Apple also allowed Siri to send messages through other applications.Facebook Messenger
“We feel that people should be able to choose different messaging apps and the default apps on their phones,” said Stan Chudnovsky, Facebook’s vice president of Messenger apps. “Generally speaking, no matter what, everything is moving in this direction.”
Chudnovksy revealed that Facebook has repeatedly asked Apple to consider adding options to let users choose their favorite messaging apps.
Stan Chudnovsky said, “For any other developer in the [message] field, this is not really a level playing field on Apple’s platform.” He said that if Apple follows the example of Android, it will “let us compete more fairly where iOS dominates.”
When asked why Apple was reluctant to allow the ability to set different default messaging applications, Chudnovsky said that his “main guess is that message-driven hardware sales.”
Naija Tech News is informed that if Apple really considers making such a change, then it will need to make additional changes to allow receiving SMS through third-party applications, which is currently impossible on the iOS system, and in the settings The SMS verification code of the three-party application also needs to make more invasive changes. This move requires more substantial and intrusive changes to the way iOS functions, such as changing the functionality of the default browser.
Facebook intends to merge Instagram and Messenger chat functions, the platform is becoming more and more important in Facebook’s business.
Facebook seems to be joining the ranks of other companies such as Epic Games, willing to risk provoking Apple in exchange for potential returns. Yesterday, a series of companies including Epic Games, Spotify and Tile have established a new organization called “App Fair Alliance” to emphasize the problems between developers and Apple .
A spokesperson for the organization said: “Users should have the freedom and choice to decide which music, mail, chat or any other necessary applications are most suitable for them.” This reflects Facebook’s views.
Facebook has recently strongly criticized Apple’s restrictions on gaming applications, advertising targeting and in-app purchases. Last month, Facebook warned advertisers that Apple’s upcoming iOS 14 anti-tracking tool may cause Audience Network publishers’ revenue to drop by 50% due to the cancellation of the personalization of in-app advertising. Facebook CEO Mark Zuckerberg (Mark Zuckerberg) also mentioned that the Apple App Store is monopolistic and harmful to customers. He said that Apple “obstructs innovation and competition” and uses the App Store to “collect monopoly rent.”
This new development represents that Apple is facing pressure from another front in antitrust and monopoly issues.