Google said on Monday that the company will launch a series of latest consumer devices at a virtual conference scheduled for September 30, including 5G versions of Pixel 4A and Pixel 5 phones, a new Chromecast streaming device and Smart speakers that support voice functions .
The press conference will start at 11 am Pacific time on September 30.Google launched the Pixel 4A economical phone last month. At that time, the company said it would release a high-end model that supports 5G broadband networks in the fall.
Google has been aggressively entering the smartphone market, but although the company is the developer of Android, the world’s most widely used mobile operating system, it has not become a major player in this market. Almost 9 out of 10 smartphones shipped worldwide are equipped with Android systems. Nevertheless, sales of Pixel models have been lacklustre for many years. Google executives blamed this on fierce competition in the high-end mobile phone market, which is dominated by Apple and Samsung.
Selling consumer devices is one of the key elements of Google’s strategy, and the company is working to promote the Android system and other services to more people. The search giant’s annual sales are $160 billion, most of which come from personalized advertising. If more people can use the Android system, it means that Google can obtain more user data, which will help improve its targeted advertising.
In July of this year, spy photos posted on the Internet showed that Google was developing a new smart speaker, which was subsequently confirmed by Google. This new product uses the same cloth cover design as the existing Nest Mini speakers and will support WiFi and Bluetooth functions. Google has not announced the details of the Chromecast streaming media device, but it is speculated that the company is developing a device with an external remote control based on the Android TV platform.
When Google announced that it would hold the aforementioned virtual conference, the company’s smartphone team was facing a reorganization. Its head of hardware, Rick Osterloh, made product decisions during the development of Pixel 4 criticism. Mario Queiroz, the former head of the Pixel department, left the smartphone team last year and subsequently resigned from Google earlier this year. Marc Levoy also left in March. During his tenure, he built Google’s smartphone software into a leader in mobile photography.
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