According to reports, Google said that the company is negotiating with Australia on a new legislation. Earlier, the Australian government drafted a world-first regulation requiring Google and Facebook to pay for the value created by the platform for publishers’ reports. This law is designed to support the local media industry, including Rupert Murdoch’s News Corporation, which has been striving to adapt to the latest digital economy.
Google believes that the proposed law does not reflect the value of the platform, that is, it can guide readers to news sites. On Tuesday, Google said that their negotiations with the Australian government now seem to be about to be successful, and some content in the draft will be changed, which is more beneficial to Google.
Google Australia and New Zealand marketing management director Mel Silva (Mel Silva) said that Google’s appeal is not to abolish this rule. “What we want is fairness, and we believe we can get fairness.”
Currently, regulators around the world are trying to weaken the advertising power of digital giants, and Australia’s proposed legislation will make the country a test site. Google’s approach to negotiations with Australia is in stark contrast to Facebook, which previously threatened that if Australia passes this law, the company will prevent Australians from sharing any information on its platform, which has never been done before. Appeared.
Silva declined to say what action Google will take if the negotiations fail. She said: “We will continue to engage with the Australian Antitrust Supervisory Authority and do everything possible to make it a viable regulation.” The representative of the Australian Competition and Consumer Commission declined to comment.
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