How to create Pinterest business account

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Pinterest business profile is free, it allows you to access Pinterest Analytics and other tools that help grow your professional presence on Pinterest. Business profiles can be linked to a personal Pinterest account so you can easily switch between business and personal. You can link up to 4 business profiles to a personal Pinterest account.

If you’re creating a business account to access an ad account, we recommend you use your work email address and your real name instead of your business name. This helps advertisers identify and validate the people who have access to their account. Select Other for “Business type.”

Adding a new business profile while logged into a personal account will create a linked account. You’ll be able to log in to your business profile with the same login info as your personal account.

How to add a business profile to your Pinterest account

  • Log in to your personal Pinterest account and click   in the top right corner
  • Click Add a free business profile
  • Follow the prompts to create your business account:
    • Required:
      • Choose at least 1 topic that describes your business
      • Interest in advertising – we’ll recommend which of your content to promote and provide suggestions for how to get started with your first ad
      • Business type
      • Business name
    • Optional:
      • Business email
      • Business website
      • Claim your Instagram, Etsy, or Youtube accounts
      • Download the Pinterest browser button
      • Copy boards from your personal profile
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If you migrate some of your boards, you’ll be taken directly to your new business profile. If not, you’ll be prompted to create your first Pin.

Create a new business account

If you don’t want to have your business account linked to your personal account, you can create a standalone business account. Keep in mind that you’ll have to sign in to your personal and business accounts separately.

  • If you have a personal account, log out
  • Go to
  • Fill out your email, password and business name then select a business type
  • Click Create account

Convert a personal account to a business account

If you accidentally created a personal account but want a business profile, you can add one so to the personal account so that you can access your personal and business profiles with a single login. Alternatively, if you created a personal account for business purposes and now have a lot of content that you’d like to migrate to a business profile, you can convert your personal account to a business one.

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