On Sunday evening local time in the United States, Tesla CEO Elon Musk sent an email to all the company’s employees, stating that the company must “strongly unite” to achieve “a record delivery volume this quarter Record” goal.
Musk usually sends emails to all employees in the last week of each quarter. Sometimes other executives in the company do the same, and many of them are leaked to the media. Doing so will help Tesla motivate employees within the company and manage investor expectations externally as the deadline for vehicle production and delivery targets is approaching. Like other automakers, Tesla will release these figures before releasing quarterly earnings.
Tesla delivered 112,000 vehicles in the fourth quarter of 2019, a record high; in the first quarter of 2020, the company delivered 88,400 vehicles. In the second quarter of 2020, Tesla delivered 90,650 vehicles, and considering the impact of the new crown pneumonia epidemic on production and demand, this number exceeded analyst expectations.
According to a survey by financial information provider FactSet, analysts on average expect Tesla’s car delivery volume in the third quarter to reach 144,000, with the expected range ranging from 123,000 to 190,000.
Earlier this year, Tesla provided guidance for the delivery of 500,000 electric vehicles in 2020, and this number has not changed. But in the regulatory filing documents, Tesla has changed its tone and no longer claims that it can “easily exceed” its goal of delivering 500,000 vehicles this year.
According to reports, Tesla will hold its annual shareholder meeting and “Battery Day” on Tuesday, and is expected to disclose the latest details about its batteries and manufacturing technology.
Earlier this month, John Murphy, a research analyst at Bank of America, raised Tesla’s target price to $550. He issued a report saying: “In general, we expect news about this event. It will be positive, but considering that the company has so much hype behind it, in our opinion, this event is unlikely to drive its share price to a substantial rise or fall.”
In the context of the overall decline in the US stock market, Tesla’s share price fell slightly on Monday.
The following is the full text of the email that Musk wrote to all Tesla employees:
From: Elon Musk
Recipient: All employees
Date: September 20, 2020
Theme: All gather!
We have the opportunity to achieve record quarterly car deliveries, but we must unite vigorously to achieve this goal. The number of cars we deliver every day will be the largest ever.
Please treat car delivery as an absolute priority. In the next 10 days, it is also extremely important to keep the factory as high as possible, which is critical to the California market.
Thank you for your best efforts,
Elon
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