According to reports, Netflix’s latest drama documentary “The Social Dilemma” (The Social Dilemma) caused some social media users to abandon their accounts , but the film is unlikely to have a serious impact on the tech giants.
Since its premiere on the Netflix platform on September 9 this year, the film has remained on the top 10 most popular films.
This video explores the business model of some of the most popular products on the Internet, that is, tracking user behaviors to sell high-precision ads and induce users to become addicted, thus forming a continuous vicious circle. The film contains interviews with technology experts, many of whom are former employees of Silicon Valley giants. It also explores the negative impact of social media on ordinary Americans, such as the impact of technology companies on elections, the promotion of racial violence, and the promotion of Depression and suicide rate.
Although the film has been discussing the drawbacks of Internet products, the solutions and suggestions it gave at the end of the show were nothing new, such as turning off notifications, uninstalling time-wasting applications, verifying the source of facts before sharing news, and following and People with different opinions, etc. The most ironic suggestion is to urge users not to watch the content recommended by the algorithm. However, on the Netflix platform, this film was strongly recommended by the algorithm.
In the eyes of large technology companies, films like “Smart Trap” will not pose a substantial threat to them. This year, Facebook, which is often criticized by the outside world, still hit new highs in the number of users and revenue. As the company’s CEO Mark Zuckerberg (Mark Zuckerberg) previously predicted, the boycott by advertisers triggered by dissatisfaction with the company’s hate speech policy hardly had a serious impact on Facebook.
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