According to recent reports, the non-pro iPhone 14 models are not doing well in terms of sales. The highlight is particularly the iPhone 14 Plus. This has allegedly forced Apple to divert production resources to the iPhone 14 Pro Max and Pro. And it could definitely cause some pricing changes in the upcoming iPhone 15 Plus.
Apple has already deviated from the regular strategy for the current iPhone models. It has equipped all the phones with the latest and the greatest chip. Also, it has made the 48MP front camera and a new front design exclusive to the pricier iPhone 14 Pro models. And it seems like this deviation is the reason behind the poor sale numbers of the non-pro models.
In-Depth Look at the Current iPhone 14 Lineup
The iPhone 14 lineup basically consists of two standard models. The first is the iPhone 14, which has a 6.1-inch display. And the second one is the iPhone 14 Plus, which comes with a 6.7-inch display. The lineup does not have a direct replacement for the 5.4-inch iPhone 13 mini.
However, the main thing about the iPhone 14 lineup is that the standard models look like they belong in the iPhone 13 series. And that is why not many people are buying the standard models of the iPhone 14 series. Also, let’s not forget to mention that the standard models came with the same price tags as last year.
iPhone 15 Plus Might Bring a Change to the Next iPhone Series
Seeing how the current iPhone models are performing, Apple is said to be considering a couple of changes. According to Naver leaker Yeux1122, Apple wants to focus more on the iPhone 15 Plus and iPhone 15. Wondering how Apple might do that? Here’s how:
Decrease the Differentiation Between the iPhone Standard, Plus, and Pro Models
We have had a rumor that said that all the models of the next iPhone series would have a Dynamic cutout. This will make the iPhone 15 Plus and 15 have similar looks to the iPhone 15 Pro.
Revised Pricing for the iPhone 15 Plus and iPhone 15
An earlier report said that Apple could jack up the price of the highest-end model. And that phone will not be iPhone 15 Pro Max. Instead, it will debut as the iPhone 15 Ultra.
By doing so, Yeux1122 hints that Apple will implement an aggressive pricing strategy for the upcoming iPhone 15 series. In other words, Apple might widen the price gap between the iPhone 15 Plus and the iPhone 15 Pro.
Greater Distinction Between the Higher-End Models
The latest rumor reports that Apple aims to make the higher-end models more distinct than the standard ones. This rumor implies that iPhone 15 Ultra and Pro will feature different cameras and will be of different materials.
And this rumor aligns with the reports we had in the past, which said iPhone 15 ultra would feature a titanium chassis. The past reports also said the phone might come with a new periscope zoom camera.
In a Nutshell
Apple wants to carry clearly differentiated and easily distinguishable models in the iPhone 15 lineup. The smartphone giant wants each of the models, including the iPhone 15 Plus, to target a distinct consumer group.
And as far as the rumors go, the iPhone 15 is said to have rounded edges, USB ports, and solid-state buttons. Although, one of the rumors has disputed the design of the rounded edges. Nonetheless, we also had a rumor that the iPhone 15 Pro and Ultra could come with a new Sony sensor. However, there’s no solid info about the iPhone 15 Plus.