One in four Galaxy S24 sold only because of Galaxy AI features: Report

The inclusion of AI features in the Galaxy S24 series is stunningly benefitting Samsung across the world. A new study shows that 25 percent of Galaxy S24 smartphone buyers believe Galaxy AI features are the key reason to buy.

Worldpanel ComTech reports (via MobileEurope) that Galaxy AI features have influenced consumer behavior and will have the marketing departments of most mobile operators taking notice.

Here are the research highlights:

  • One in four (25%) Galaxy S24 buyers said that AI was a key reason they chose their phone
  • 28% wanted real-time translation, 24% wanted camera enhancements and 17% wanted “circle to search”

Samsung has been heavily promoting the Galaxy AI included in the S24 series since its release. As a result, people prefer to upgrade to the new Galaxy, which brings hardware upgrades and some unique innovations.

The company has also expanded Galaxy AI to some older models, but it reportedly carried a touchscreen unresponsive problem. Samsung took to a community forum in Korea to point the finger at Google:

  • “Due to compatibility issues with some Google app features (Discover), the app developer is improving related servers and apps.”

Affected devices are likely to get a firmware update included with necessary improvements. However, the hype of Galaxy AI capabilities has managed to dunk some user-facing problems that will be addressed.

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