ReALM: Apple races to close AI gap as Samsung, Google soar

Google and Samsung succeeded in deploying AI into their mobile products. While both phone makers gained a lead in the market, Apple ReALM is also racing to close the gap in AI products such as iPhones and Macbooks.

Apple researchers announced a new AI model called ReALM (via VentureBeat). The company aims to improve Siri’s understanding of user commands by utilizing its new AI model.

ReALM by Apple works by converting all context; voice commands, and visual information on the screen, into text. These capabilities will be fueled by Apple’s voice assistant Siri, making it even more dynamic and useful.

Image: VentureBeat

Apple’s AI mode brings three key advantages, which will foster AI in Siri. ReALM is faster and more efficient, smaller and more efficient for on-device use, and offers improved accuracy.

Recently, it was reported that Apple is in talks with Google to use Gemini Nano in iPhones. After Google AI benefited Pixel, Galaxy AI also brought rising success to Samsung’s S24 flagships, putting pressure on Apple.

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