Samsung launches Neo QLED and OLED TVs with AI features in India

Samsung officially launched AI-powered Neo QLED 8K, Neo QLED 4K, and OLED TVs in India. The 2024 line-up of Neo QLED 8K, Neo QLED 4K, and OLED TVs elevate your home entertainment experience with powerful, AI-driven solutions.

The company says its 2024 range of Neo QLED 8K, Neo QLED 4K and OLED TVs redefine the home entertainment experience. The products are equipped with new innovations across accessibility, sustainability, and enhanced security with the power of AI.

Pre-Order Offer

Up to 20% cashback + Consumers purchasing the Neo QLED 8K, Neo QLED 4K, and glare-free OLED range will receive a free soundbar worth up to INR 79990, Freestyle worth INR 59990, Music Frame worth INR 29990, depending on the model, until April 30.


  • Neo QLED 8K range starts from INR 3,19,990
  • Neo QLED 4K range starts from INR 1,39,990
  • OLED range starts from INR 1,64,990

Image: Samsung Newsroom

AI features on 2024 Neo QLED 8K

AI Picture Technology: It brings out the finest details with outstanding clarity and naturalness, including facial expressions and other subtle nuances.

AI Upscaling Pro transforms content to closely match the 8K display.

AI Motion Enhancer Pro enhances clarity during motion-intense content, such as sports, helping users enjoy every moment.

Real Depth Enhancer Pro adds a lifelike depth to the picture and pulls viewers into the scene.

AI Sound Technology helps deliver precise audio with Active Voice Amplifier Pro, which detects background noises and adjusts volume automatically.

Object Tracking Sound Pro enriches the audio experience by syncing the sound with on-screen action, creating a more dynamic and engaging viewing experience.

Adaptive Sound Pro further refines the audio experience by intelligently adjusting the audio to the content and room acoustics, for a genuinely rich and lifelike sound.

AI Auto Game Mode recognizes both the game and the genre and automatically tailors the picture quality and sound quality settings.

AI Customization Mode adjusts the picture for each scene based on user preference basis the content type.

AI Energy Mode saves power without compromising picture quality.

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