TM Roh talks about Samsung Design Identity 5.0

TM Roh, President of Samsung Mobile Division, talked about Design Identity 5.0. This design identity focuses on Essential∙Innovative∙Harmonious, which will continue to be reflected on upcoming Samsung products including phones, wearables, and TVs until 2030.

Samsung Mobile Prez TM Roh said that the company has redefined its design philosophy, a vision for 2030. “Samsung Design Identity 5.0 (DI 5.0): Essential∙Innovative∙Harmonious” is the new direction that will define the future we hope to provide.

“Only when design and technology are in perfect harmony can we develop a product that provides genuine value to our users? Samsung excels at balancing design with innovative technology, and we continually strive to create products that blend seamlessly into our customers’ lives.” – Samsung.

Dr Roh revealed in his editorial that over 1,500 designers work at Samsung’s seven global design studios. Since its inception in 1996, Samsung’s design philosophy — “Inspired by Humans, Creating the Future” — has not changed ever.

History of Samsung’s Design Identities

  1. Design Identity 1.0 (2001-2005): Simplicity with Resonance
  2. Design Identity 2.0 (2006-2010): Create an Emotional Journey
  3. Design Identity 3.0 (2011-2018): Make It Meaningful
  4. Design Identity 4.0 (2019-2022): Be Bold. Resonate With Soul.
  5. Design Identity 5.0 (2023-2030): Essential∙Innovative∙Harmonious.

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