TikTok acquires the copyright of Sony Music Entertainment’s songs: including Beyoncé and other thousands of artists’ records

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According to Bloomberg News, according to a new agreement with Sony Music Entertainment, TikTok has acquired thousands of people including Beyoncé and Travis Scott (Travis Scott) The artist’s record rights will deepen the connection between the world’s second largest record company group and popular short video applications.

TikTok and Sony Music Entertainment said the agreement ensures that TikTok customers will continue to be able to use Sony Records’ songs, including Columbia Records and RCA (Radio American Records). The agreement also requires the app to cooperate with Sony’s label to carry out projects to market its artists and identify emerging talents.

According to a person familiar with the agreement, TikTok’s payment of copyright fees to Sony has increased significantly over the previous agreement, but the two companies declined to comment on any details of the contract.

Sony and TikTok have been negotiating for months of contract renewal, during which US President Trump threatened to ban the app in the US market with more than 100 million users. But in recent weeks, this threat has subsided. On Friday, a federal judge in Pennsylvania blocked a series of extensive restrictions that the government aimed to curb TikTok’s use in the United States .

IT Home is informed that TikTok has attracted about 700 million users worldwide by providing fascinating music video loop playback. The application allows record companies to put their songs in front of young and influential music listeners. For Sony, TikTok not only promotes the development of old songs, such as Matthew Wilder’s “Break My Stride”, but also promotes the development of new songs, such as Doja Cat’s “Say So” and 24kGoldn’s “Mood”.

Record companies are reluctant to take their music off TikTok, and TikTok has become one of the most important promotion platforms for artists around the world.

The music industry has accepted TikTok because it has recognized its starmaking potential. Sony Music’s label revolves around TikTok to create marketing campaigns for newly released musical works. TikTok is now tied with YouTube, Facebook, Spotify, Apple and Amazon, becoming one of the most important promotion platforms in the music industry.

The use of a song on TikTok does not suppress the number of listeners on the paid platform. If there is, it is an incentive for people to pay for the song.


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