WhatsApp to support in-app purchases, allowing merchants to sell products

According to reports, Facebook announced today that its instant messaging app WhatsApp will begin to provide in-app purchases and hosting services. This move comes as Facebook promotes WhatsApp revenue growth and integrates the company’s e-commerce infrastructure.

In 2014, Facebook acquired WhatsApp for $19 billion. Today, WhatsApp and Instagram are the two fastest-growing businesses of Facebook, but they have been slow in monetization. To this end, Facebook has been working hard to increase sales from these two services in the near future. Today, Facebook announced that WhatsApp will support in-app purchases.

Naijatechnews.com understand that, This means that merchants will be able to sell products on WhatsApp through Facebook Shops. Facebook Store is an online store launched in May of this year to provide a unified shopping experience across Facebook applications.

WhatsApp Chief Operating Officer (COO) Matt Idema (Matt Idema) said in an interview that the new shopping tool will be launched this year, and the message hosting service will be launched in 2021.

Idma revealed that more than 175 million people interact with companies on WhatsApp every day. He said: “Compared with Facebook as a whole, the revenue of this service may be small in the short term, but we think the opportunity is quite large.”