WhatsApp working on search for nearby businesses, companies and stores

The developers behind the WhatsApp messenger is working on a feature that will allow users to search for nearby businesses, companies and stores right in the application. According to WABetainfo, a couple of months ago, a business directory was made available to some users in Sao Paulo, Brazil on WhatsApp. And the new option to search for nearby businesses is a continuation of this project.

According to the report, in the future, when searching in WhatsApp, a new section called “Nearby enterprises” will be available. “When you choose it, the results of business accounts will be filtered based on your choice,” WABetainfo said in a posting.

It is possible that WhatsApp will launch the business directory feature first and then implement the search tool. And once WhatsApp users have the opportunity to search for products and services offered nearby, placing orders for them in the messenger will only be a matter of time.

WhatsApp developers are doubling down on the business and commerce segment for the platform’s future growth. WhatsApp recently introduced an updated Business Info page. The messenger also plans to redesign the Contact Info page, adding an icon for quick access to the subject of the search.

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