PDF or Portable Document Format is a document format that is being used all over the world by people belonging to different fields and graphic designers are no exception since they love to use this document format.
The reason why PDF is so widely used all across the world is that the documents in the PDF form are displayed the same way no matter what the software or hardware it is being run on.
In PDF, every page is a digital container that makes sure that all the elements of the page whether text, links, images, custom fonts, or any other element is permanently preserved. PDFs are used for various purposes and as a replacement of other document formats including Word, PowerPoint, Excel, etc.
With all of that being said about PDF, let’s have a look at our main topic which is why graphic designers love to use PDF over other formats:
Retains Document Formatting
The first reason why graphic designers love to use PDF is that it is the document format that retains the formatting. There are times when a designer maintains the whole layout by setting the perfect width to height ratio after a lot of mistakes just to see that the final product is completely messed up and there are no signs of the formatting that they did.
To prevent all of this from happening, graphic designers use PDF because you don’t lose your formatting or the aspect ratio no matter what. This ability of the PDF to display your content the same no matter where you open it on, whether it is on a 4K monitor or a mobile phone, the formatting that you did remains the same no matter what.
Maintains Color Fidelity
For a graphic designer, the colors are everything because no matter how great a design is, if the colors are not right then that design won’t look good. Similarly, if a design isn’t that great but it has a great color scheme then the design will look good.
The customer expects exact color reproduction from the graphic designer and it is very hard for a graphic designer to maintain and predict the exact colors but in these cases, PDFs can come in handy. The ability of PDFs to maintain color fidelity is better than other formats out there and if you use PDF for taking out a print the printed colors will match the colors used in the PDF. It is the reason why many people convert JPG to PDF before taking out a print or sending it to a client.
Customs Fonts Are Preserved
Graphic designers have to use and work with all sorts of different fonts to make the graphics visually appealing and most of the time the clients have this problem of the font not being rendered on their device because they don’t have that font available. Customs fonts are a designer’s secret weapon and usually, clients don’t have these customs installed on their devices.
With PDF, you don’t have to worry about your client installing the specific font to be able to see it because PDF makes sure that the font is embedded permanently in the file to maintain the layout and format of the document. This solves a huge problem for graphic designers because even if their clients don’t have custom fonts installed, they can still see your design without any problem.
Different Optimization Options
Another benefit of using PDFs is that you get so many optimization options that are not available in other documents. You have a huge range of customization options available to choose from and with the help of these options, you can make sure that your clients are happy.
You can use different DPIs, use different page sizes according to the requirements of your clients to make them happy and the best thing is that the document will look exactly the same no matter on which device you open it on which is why people even convert their spreadsheets in Excel to PDF to maintain the constant formatting.
Gives You Different Extra Useful Tools
PDF also gives graphic designers a variety of different extra useful tools that they can use such as page crop tools that lets you crop the pages of the document, security tools that allow you to encrypt your PDF document, compression tools that let you compress the size of PDF, and other such useful & reliable tools that make it easier for the graphic designer to work with documents.
READ NEXT
For more such interesting article like this, app/softwares, games, Gadget Reviews, comparisons, troubleshooting guides, listicles, and tips & tricks related to Windows, Android, iOS, and macOS, follow us on Google News, Facebook, Instagram, Twitter, YouTube, and Pinterest.