According to Techcrunch report, the streaming media platform Spotify has achieved the acquisition of the podcast discovery platform Podz, making it another success in the field of podcast services. Spotify said: “We are investing in building and expanding the world’s best (and most personalized) podcast discovery experience. We believe that Podz’s technology will complement and accelerate Spotify’s efforts to focus on improving exposure and presenting to listeners at the right time. Provide the right content and accelerate the growth of this category worldwide.”
Podz is a company dedicated to improving the exposure of podcasts . The company uses machine learning to generate high-quality podcast clips to provide listeners with previews of key moments .
In a traditional podcast program, listening to an episode of a podcast is not as easy as trying a song by a new artist-it often lasts for more than 30 minutes, making it difficult for listeners to browse the new program. Therefore, Podz developed the so-called “first audio news feed” to show users 60-second clips from various programs .
Podcasters usually use an app similar to Headline to create clips to promote on their social media accounts. Podz follows the same idea, but uses a machine learning model to select clips, which has received more than 100,000 hours of audio training after consulting with reporters and audio editors.
“The average podcast listener has subscribed to 7 podcasts, but has subscribed to nearly 30 on Podz,” Latif Peracha, general partner of M13 (who participated in Podz’s angel round financing), revealed in an email, “Early signals let us The team can be optimistic that they can build transformative products in this category.”
Spotify said that for nearly 10 years, Spotify’s machine learning experts have been focused on improving audio discovery, but there is more work to be done. The company currently plans to integrate Podz’s technology into the Spotify experience, and listeners should begin to see the elements of these work before the end of this year .
This acquisition reflects Spotify’s plan to achieve further integration and expansion in the podcast market, and is also regarded by the outside world as an important layout for the company and Apple to compete in the podcast market .
On April 20th, Apple announced at the spring new product launch conference that Apple Podcasts will launch a paid subscription version from May, providing global paid subscription users with an ad-free listening experience, paid exclusive content, new series and exclusive series for early listening, Privileges to listen to previous content.
Then in less than a week, Spotify launched a paid subscription service for podcasts in the United States. The service is more friendly to podcast creators: the company plans not to withdraw commissions from the subscription revenue of podcast creators in the next two years, and plans to charge a 5% platform fee starting in 2023. The subscription fee can be set at US$2.99 per month , 4.99 US dollars or 7.99 US dollars. Apple, on the other hand, charges an annual Apple tax of $19.99, and is levied on subscribers’ paid income, ranging from 30% in the first year to 15% each year thereafter.
This means that Spotify is more attractive to creators in terms of content production, and the acquisition of Podz is the company’s further effort in attracting users. Podz can produce wonderful pictures of podcasts based on algorithms and machine generation , so that users can understand the specific content of podcasts, so as to achieve the purpose of attracting users with accurate delivery.
Techcrunch said that audiences may flock to any application that provides the best user experience-if Spotify’s investment in discovery pays off, it may cause trouble for Apple’s long-term dominance in the podcast media.
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