When it comes to Electric Vehicles (EVs), Tesla is the “face” of this market in the U.S. In fact, there are some people who think Tesla is the only producer of EVs globally. However, this is far from the truth as there are a good number of EVs from more established car brands. According to InsideEVs, General Motors will focus on producing cheap electric vehicles. This will serve as one of the company’s strategic moves to surpass Tesla .
General Motors CEO, Mary Barra said in an interview with Yahoo Finance a few days ago that GM wants to replace Tesla as the world’s largest electric car maker by making cheaper electric cars. Of course, it is obviously trying to take advantage of the low-end EV market that Tesla is currently ignoring.
“GM is going all out, and in five years we’ll be selling more electric cars in the U.S. than any other car company, including Tesla,” said Mary Barra.
Mary Barra claims in an interview that in addition to launching high-end models, GM will also launch electric vehicles below $30,000. The company hopes to further gain a larger market share through a high-end + cheap strategy. As a leader in the era of fuel vehicles, General Motors has also made a lot of efforts in electrification transformation. The company acknowledges that there is still a long way to go and it will continue to maintain its leading position.
Top three startegies that GM hopes to use to surpass Tesla
1. Will launch new cars below $30,000 – set to cooperate with Honda to reduce costs
Earlier last month, General Motors and Honda announced that the two sides will cooperate to develop a series of low-cost electric vehicles based on a new joint platform. This cooperation will make full use of the advantages of the two companies in technology, design and supply chain.
The EVs jointly produced by GM and Honda will include popular segments such as the compact electric crossover. The industry expects these electric vehicles to officially hit the maket in 2027. In addition, in order to reduce costs and ease the burden on consumers, the two automakers will cooperate on electric vehicle battery technology in the future. This will help to further reduce electrification costs. It will also improve electric vehicle performance and promote vehicle sustainability.
In addition, the two companies will work on standardizing equipment and processes to achieve high-quality, low-cost vehicles through mass production. Looking at GM’s upcoming models, there are relatively cheap. The 2024 Chevrolet EV and another EV will start at less than $30,000.
At present, General Motors cheapest electric car is the Chevrolet Bolt electric car, which starts at $31,500. For its rival Tesla, its cheapest EV is the Model 3 which sells for $46,990 and the price of this car is also rising.
Among the electric vehicles that General Motors has recently launched or will launch this year, the Chevrolet Silverado electric pickup is…
Source: GizChina.
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