Counterpoint Research reports that Samsung outperformed Apple in February 2024 smartphone sales. The former brand regained its leading position just five months after ceding it to the latter.
Thanks to the Galaxy AI and S24 series, Samsung regained (via AppleInsider) its growth momentum. Following its debut in January, the Galaxy S24 series has seen a positive response in the market.
Samsung in February 2024
The South Korean tech giant shipped 19.69 million Galaxies, seizing 20% market share. Apple, on the other hand, sold 17.41 million phones for an 18 percent share, ranking 2nd after overtaking Samsung in Q4 2023.
Analysts attributed Samsung’s return to the No. 1 spot to robust sales in the US and European markets. The company has experienced a notable surge in its share of the US market, traditionally dominated by Apple.
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