Naija Tech News on October 25th, the famous rock band U2 lead singer Bono (Bono) is a friend of the late Apple founder Steve Jobs (Steve Jobs). Current Apple CEO Tim Cook’s willingness to “try something different” and take responsibility when things go wrong, he said in a forthcoming memoir, was likely the reason Jobs chose him as his successor to lead Apple one of the reasons .
Bono convinced Cook in 2014 to make the band’s album “Songs Of Innocence” a free download on the iPhone. Instead of being well-received, Bono wrote in his forthcoming memoir that the plan was met with a backlash on social media and “raised a serious discussion about the entry of big tech into our lives.”
During the backlash, Cook “never faltered,” Bono recalled, adding that Bono persuaded the company to “run a trial.” “That’s what we do,” Cook told Bono at the time. “It probably won’t work, but we have to experiment because the music industry is not in its current form for everyone.”
He said Cook’s response to the issue sheds light on why Jobs chose him as his successor to lead Apple. “He may be conservative by instinct, but he’s ready to try different things to solve problems,” Bono said. “When things go wrong, he’s ready to take responsibility.”
When Jobs announced his resignation as CEO in August 2011, Apple chairman Art Levinson said: “The board has full confidence that Tim is the right person to be our next CEO. Tim is serving Apple. 13 years of excellence, he has shown extraordinary talent and sound judgment in everything he does.”
Jobs eventually died of pancreatic cancer in 2011. According to the “Steve Jobs” biography of him by author Walter Isaacson, Jobs sometimes criticized Cook. “In my book, Jobs said that Cook can do anything, and then he looked at me and said, ‘Tim is not a product guy,'” Isaacson said in an interview.
Isaacson further revealed that sometimes, when Jobs felt pain and anger, “he would say more than just that Cook wasn’t a product guy.”
Angry at Cook
According to the book Becoming Steve Jobs: A Reckless Upstart Transformed into a Visionary Leader, by Brent Schlender and Rick Tetzeli, Library Gram’s supply chain expertise helped Apple achieve the high margins it is known today. “In the 13 years I’ve known him,” Cook said, Jobs only yelled at him four or five times.
On one occasion, Cook offered to donate part of Jobs’ liver after discovering they both had a rare blood type.
“Before I could finish speaking, he interrupted me by punching my leg,” Cook said. Then, Jobs said, “I would never let you do that. I would never do that.”
Not really a product person
Jony Ive, Apple’s former design chief, agreed with Jobs’ criticism that Cook was “not a product guy.” Ive left Apple in 2024. According to media reports, Ive gradually “disillusioned” as Cook focused Apple’s attention more on operations than design improvements.
Ive was close to Jobs, with whom he designed the iMac, which became the fastest-selling desktop computer in history. Ive told Cook in 2015 that he wanted to leave Apple because he was “exhausted from building the consensus needed to develop the Apple Watch.” Cook made him work part-time at Apple until he left the company.
Since Cook took over in 2011, Apple’s stock has risen more than 1,000 percent, adding more than $2 trillion to its market value.
Now, Cook is said to be planning at least two bold new product lines: a long-rumored electric car and a VR/AR headset.
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