According to a report released on Tuesday, TikTok has surpassed Instagram and has become the second favorite social media application for American teenagers.
According to Piper Sandler’s data, the TikTok short video app is currently second only to Snap’s Snapchat among American teenagers. The report found that 34% of teenagers ranked Snapchat as their favorite social application, followed by 29% of people choosing TikTok. Behind Snapchat and TikTok is Facebook’s Instagram. Only 25% of teenagers choose it as their favorite social application. In Piper Sandler’s Spring 2020 report, TikTok ranked third.
According to the report, usage is a different story. In this regard, Instagram still ranks first with 84% engagement, followed by Snapchat with 80% engagement and TikTok with 69%, which is higher than the 62% in the spring.
The report shows that TikTok continues to gain market share among young American users, and these users are a key group of social applications. These users are next the key group of advertisers, and advertisers are the main source of income for social applications.
Naijatechnews understands that in order to avoid the increasingly serious TikTok threat, Facebook released TikTok’s imitation version of Reels in August, allowing Instagram users to make short video clips, allowing them to lip sync, dance or perform sketches.
TikTok is owned by Chinese ByteDance. Last month, President Trump approved a deal that allowed Oracle and Wal-Mart to acquire 20% of TikTok Global. The new company will process TikTok data from Americans.
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